Signal vs noise

Design work is noisy. Opinions, endless Figma frames, contradictory data, best-practice decks… most of it is distraction. The job is to filter.

I start with evidence. It clears the obvious dead ends and shuts down the weak ideas. Once the field is clean, I switch to intuition. That’s when judgment is sharpest.

Data alone doesn’t decide. Evidence is just the filter. Judgment makes the call. Too many teams get that backwards — guessing first, justifying after.

This is how I work, whether I’m leading or designing myself: strip away the noise until there’s signal, then move fast. Anything else is theatre.

“Evidence is the filter. Judgment makes the call.”